Living Standard Research Shows Storytelling Advances the Sustainability Conversation

Fall 2019
Published by usgbc.org

USGBC commissioned ClearPath Strategies to conduct in-depth national qualitative and quantitative research on people’s views about the environment. The research uncovered a significant gap between the way that sustainability is discussed and the public’s primary concerns. It also revealed a gap between professed concern for the environment and personal actions pertaining to the environment.