POLITICS, POLICY, PUBLIC AFFAIRS

A key pillar of our work focuses on designing public opinion research to serve as the foundation of a winning campaign strategy. It’s not just our ability to win political races, it’s how we adapt political-style campaigns to key issues for advocacy groups, NGOs and others. Our research helps develop policy positioning and engage the public on city, state, national, and international levels.

TECH STRATEGY

We enhance the way tech thinks by offering our expertise in research on emerging technology trends and issues. On behalf of organizations like Cloud Foundry, Google, and OpenStack, we have conducted research on a variety of forward-looking topics—the future of cloud computing, impending software developer skills shortage, IT infrastructure, open source, API ecosystems, AI transformations, and DevOps implementation best practices. Our findings and recommendations help unlock blind spots to make big changes.

ENVIRONMENT AND SUSTAINABILITY

The central issue of our time, we have worked tirelessly in sustainability efforts – specifically in green buildings and green communities space in our work with U.S. Green Building Council (USGBC). In addition, we recognize the importance of helping the entire sustainability ecosystem thrive – from ESG to green energy. Our work with C40 Cities has helped hone the right messaging at the local level around the world, which is so important to lasting change. We are proud to support other organizations in the green work they do as a part of our larger sustainability portfolio.

POLLING AND FOCUS GROUPS

TO DEVELOP RESEARCH-DRIVEN STRATEGY

Whether in politics or the corporate world, at the heart of any campaign, market positioning, or communication efforts, is the ability to understand where the target audience is and how to move them towards a shared goal. Our campaign mentality goes beyond simply measuring "top line" attitudes--the competition, favorabilities, and concerns. These are fundamental building blocks, but they fall short. Our surveys are "projective,” going above and beyond to describe the past and present, and testing different strategic approaches the client can adopt, and the impact of those different approaches could have in the future. We use the research process to test which of the potential strategic alternatives offer the best chance of success, and also to inform us how we can define our story around that winning opinion.

Message testing and evaluation

TO COMMUNICATE WITH CLARITY AND DISCIPLINE

Research is useless if it does not lead to specific recommendations. We do not just offer the data tables or a set of graphs showing the results of the surveys question-by-question. Our research tells a story, identifies target audiences, and offers clear strategic direction to achieve the client’s goals. We take our clients through the "what," "why," and "how" process for their central message and help build the discipline and focus in the campaign to connect with, and move, their winnable audiences. We help the client to construct their narrative and the communication framework in a "Message Box" to guide communications for the entire organization around the issue, campaign, product, or brand.