Cutting-Edge Methodologies

At ClearPath Strategies, we take traditional research practices one step further. We go beyond industry standards and infuse our own research methods in each client project to raise the bar for our clients. By embracing cutting-edge methodologies to complement and modernize traditional research practices, we deliver better quality data to our clients to best serve their diverse challenges for a clear path forward. 

Quantitative Data | Qualitative Research | Strategy and Execution

Quantitative Data

Analytics

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Qualitative Research

Hard To Reach Audiences

Our principals have personally attended hundreds of focus groups and surveyed scores of thousands across the world and across different sectors in over 60 countries on six continents. Whether it is holding focus groups in rural Kenya, surveying the Philippines archipelago, or reaching high-potential startup founders in Tel Aviv, we work with a vast network of international research vendors to pull off the most challenging projects.

Polling and Focus Groups

Whether in politics or the corporate world, at the heart of any campaign, market positioning, or communication efforts, is the ability to understand where the target audience is and how to move them towards a shared goal. Our campaign mentality goes beyond simply measuring "top line" attitudes—the competition, favorabilities, and concerns. These are fundamental building blocks, but they fall short. Our surveys are "projective,” going above and beyond to describe the past and present, and testing different strategic approaches the client can adopt, and the impact of those different approaches could have in the future. We use the research process to test which of the potential strategic alternatives offer the best chance of success, and also to inform us how we can define our story around that winning opinion.

Multi-Modal Surveys

Since 2013 we have conducted multi-modal surveys for political and issue advocacy clients. This blends landline and cell phone interviews with online interviews. To ensure our sample closely approximates a probability sample and is representative, we use our panel provider’s Voter File-matched sample to apply a proprietary Coarsened Exact Match propensity scoring algorithm and precise quota-based sampling.

Live Journaling

We use a mobile app-based live journaling platform to gain access into average peoples’ behaviors in real-time and in their natural context—making it as close as possible to having a continuous conversation with them in their daily lives.

Mobile-App Based Surveys

With survey response rates plummeting, we aim to reach respondents in a way that is convenient and more natural to their daily lives. We partner with a mobile-app platform to deliver short surveys to respondents, accessing the largest global mobile ad exchanges to recruit and qualify respondents.

Strategy and Execution

Campaign Organization

Our research is often an entry point into broader client relationships around campaign organization, e.g., War Room set-up, campaign calendars, and message events. We can help you put together a structure that brings together the key decisions-makes so you can adapt to changing dynamics and new information, make decisions quickly, and drive message discipline across the entire organization.

Campaign Execution

Research is only valuable if there is execution, and the best strategy is effective if it is executed creatively and designed for maximum impact. We provide parties with the best practices and tactics for how to create message-driven events, organize supporters, and develop a robust field operation.