Caitlin Evans

director of research

ABOUT

As the Director of Research for ClearPath Strategies, Caitlin provides strategic insights for a range of clients. She specializes in brand tracking, user experience, and research methodology. Her passion lies in figuring out the best research approach to answer the strategic questions clients have and figuring out communication strategies that influence change.

Before joining the ClearPath team, Caitlin worked in marketing analytics providing marketing mix modeling and sales forecasting for fortune 500 companies. She has also taught college level courses in interpersonal communication, technical writing, public speaking and has hosted trainings for social media marketing tools.

Caitlin holds a Ph.D. in Public Communication where she studied risk, health, and environmental communication. Her dissertation focused on risky behaviors in national parks and how technology influences behavior. She has also conducted research in environmental and healthcare issues, human resource issues, media impacts, food labeling, and more.